Image Building and Branding Consulting

Principals Essentials is a motivation and creative design consultancy that creates innovative and effective incentive concepts through cleverly crafted messages for educators. The principle goal of these messages in poster format is to encourage America's youth to get serious about their education by staying in school, doing their homework, improving academic performance and becoming more productive to benefit themselves, society and the nation as a whole.

Principals Essentials provides a full range of branding and design services to the academic industry. Our services include: brand strategy, brand identity marketing material, corporate communications, environmental design and digital media.

Call 914.725.2927 for a free consultation.

Selling Productivity

Students are exposed to thousands of advertising messages from companies trying to influence their buying decisions everyday. Once your students are in school, Principals Essentials applies the same successful marketing strategies and techniques that the big companies use. But instead of selling sneakers, we sell them the ideas of eating right, getting to school on time and not dropping out with material from our poster series. Principals Essentials believes by filling their minds with positive reinforcement they will grow to become better students and more productive members of society.

Building Brand Character

Every school is as unique as the students in attendance. To best understand your branding needs and identity, an on-site visit is recommended for every project, regardless of how large or small. A site visit ensures that the school's unique character is incorporated into the overall assessment of your school. Colors are also important because of the ways they affect psychological and psychosomatic behaviors, such as increasing student sociability and school performance.